Don't Buy the Shortcut. Learn the Conversation.

There is a fast-growing market of prompt packs, pre-built GPTs, and AI shortcuts. Most of them solve the wrong problem. The skill that actually lasts is learning to talk to these systems yourself.

AI LITERACY

Sara Manafzadeh is the founder of AIcademic, an AI consultancy based in Maur, Zurich. She works with organisations across the private, public, academic, and non-profit sectors to use AI more effectively — by building the skill rather than selling the shortcut.